When we started building our digital business, we didn’t have a massive following, trust fund, or marketing degrees. We were just two guys looking for a better way to build a life we didn’t need a vacation from. Today, we’ve helped hundreds of others do the same—and the most exciting part? Many of them started right where we did: as underdogs.
We created our platform to make digital entrepreneurship accessible to people who’ve been overlooked, underestimated, or burned out by the traditional system. What we’ve built isn’t just a business model—it’s a community of underdogs who are ready to rise, take control of their lives, and win on their own terms.
In this post, we’re pulling back the curtain on our digital business model, explaining what a digital business really is, and showing you how we’ve helped everyday people create extraordinary results. Whether you’re brand new to the space or ready to level up, you’ll see exactly how we structure our system and why it’s built to serve people just like you.
What Is a Digital Business, Really?
We get this question all the time: What is digital business? At its core, a digital business is any business that runs online and delivers value through digital tools. Instead of selling in a store or working 9–5, you use social media, content, automation, and systems to connect with people, share a message, and generate income—from anywhere in the world.
That might sound technical or overwhelming at first, but it’s not. We’ve built our entire model around simplifying the process for beginners, especially those who’ve never run a business before. With the right mentorship and tools, it’s absolutely possible to start from scratch and grow something meaningful online.
And that’s why we created this system. Because when we were starting out, we didn’t find many business models that were beginner-friendly and proven to work. We built ours to be both.
If you’re asking yourself how to start a digital business, you’re in the right place. Whether you’re a stay-at-home parent, a 9–5 worker, or someone looking for a second chance—we believe you deserve a shot at building something on your own terms.
A Look Inside Our Digital Business Model
Let’s walk you through how our system works—because it’s not some mystery or get-rich-quick scheme. It’s a step-by-step digital business model that we’ve refined over the years to help people launch and scale their own online businesses, even if they have zero experience.
Here’s what it looks like:
- You plug into our proven system that includes personal mentorship, step-by-step training, and access to tools that do the heavy lifting.
- We use affiliate marketing, which means you earn commissions by promoting high-quality products you believe in. We personally partner with Enagic, known for its health-focused Kangen water systems.
- We teach you how to market authentically—through content, storytelling, and automation—so your business works for you around the clock.
- You join a community of underdogs—people from all walks of life who support and lift each other up inside our private network.
This isn’t just about making sales. It’s about helping people shift their mindset, reclaim their time, and build something that lasts. We don’t believe in cookie-cutter success stories. We believe in helping real people create their own story of success—without pretending it’s always easy, but proving it’s always worth it.
This is our digital business. And if you’re ready to build yours, we’ve got your back.
Why the Community of Underdogs Is Winning
We call our tribe the community of underdogs for a reason—because most of the people we work with weren’t handed anything. They didn’t grow up with business mentors. They didn’t have marketing backgrounds. Many came to us tired of being overlooked, stuck in jobs they hated, or craving a life with more purpose, freedom, and flexibility.
We know what that feels like because we’ve lived it.
That’s why we built more than just a business model—we built a support system. When you join our community, you’re not alone. You’re surrounded by people who genuinely want you to win. You’ll get access to live trainings, mindset coaching, Q&A calls, and a space where asking questions and making mistakes is not just allowed—it’s expected and encouraged.
We’ve seen single moms create consistent income. We’ve watched full-time workers replace their 9–5 jobs. We’ve helped people who had zero belief in themselves go on to become confident digital entrepreneurs. That’s the power of community.
You don’t have to be the loudest, the most outgoing, or even the most tech-savvy person in the room. You just need to show up, be coachable, and take action. Our community of underdogs is proof that success doesn’t require a perfect past—just a commitment to building a better future.
How You Can Start a Digital Business Like Ours
If you’re wondering how to start a digital business, we want to be honest: there’s no magic button. But there is a roadmap. And the good news? We’ve already walked it—and now we’ve made it easy for others to follow.
The first step is plugging into a system that works. That’s why we created a full training platform that walks you through the process—from setting up your brand to running ads, generating leads, and converting them into customers. No guesswork. No need to figure it all out alone.
You’ll learn how to:
- Create a simple marketing strategy that fits your lifestyle
- Use tools that automate your outreach and follow-up
- Build a brand around your values and story
- Grow your audience on social media platforms like Instagram, Facebook, or YouTube
- Convert curiosity into customers—without feeling salesy
Most importantly, you’ll have us and the community in your corner every step of the way. Whether you’re starting with five followers or five thousand, we meet you where you’re at and help you build up from there.
So if you’re serious about building a Darren and Mike online business, we invite you to take that first step. You don’t need to be perfect—you just need to be ready. We’ve helped countless underdogs start from scratch and create something amazing. And if you’re still reading this, we believe you can do it too.
Why Plugging into a Proven System Makes All the Difference
When we first started in the digital space, we wasted time chasing shiny objects and trying to piece everything together ourselves. Looking back, the biggest breakthrough came when we found a proven system that eliminated the overwhelm and gave us a clear path forward.
That’s what we’ve built for our community. We’ve taken everything we’ve learned—what works and what doesn’t—and turned it into a step-by-step process that’s replicable, scalable, and beginner-friendly. You don’t need to reinvent the wheel. You just need the right support, strategy, and tools to build your business the smart way.
We’re not saying it’s always easy, but it’s a lot easier when you don’t have to go it alone. That’s why we’ve invested so much into mentorship, automation tools, and training. Because when you follow a system that works and have a community backing you, your chances of success skyrocket.
If you’ve been spinning your wheels, this is your invitation to stop guessing and start growing.
Final Thoughts: You Don’t Have to Be Perfect—Just Ready
We started this journey as two ordinary people looking for a better life—and ended up building a business that’s helped hundreds of others do the same. The truth is, you don’t have to be perfect to win in digital business. You just need to be ready to learn, take action, and surround yourself with the right people.
This isn’t just about income. It’s about impact. It’s about giving everyday people a chance to reclaim their time, their confidence, and their freedom. And if you’ve read this far, you already have something in common with every underdog who made it—you’re curious, capable, and ready for more. So if you’re ready to explore the Darren and Mike digital business model for yourself, we’d love to show you how it all works. This community changed our lives—and we built it to help you change yours too.
